Apple has officially launched ads in Apple Maps, with the rollout ramping up in the coming weeks. Here are the details. Ads in Apple Maps are officially rolling out now in US and Canada. Earlier this year, Apple announced that Maps would get ads in the US and Canada starting this summer. With September almost here, that window was closing. But Apple has officially hit its target: Apple Maps now officially includes ads. Apple confirmed to 9to5Mac that the ads rollout in Maps began in the last few days. And it will continue ramping in the weeks ahead to all users.

There are two places you’ll find ads in the Maps app: Before searching: Suggested Places in the search screen will feature an ad. After searching: Ads will appear in search results when relevant. Ads appear just like every other business listing, except they have a small blue badge that says ‘Ad.’ You can see examples of ads in the images above.

Like Apple’s ads policy with other services, the company touts user privacy protections for ads in Maps. Per Apple Newsroom: Ads on Maps builds on Apple’s broader privacy-first approach to advertising, and maintains the same privacy protections Maps users enjoy today. A user’s location and the ads they see and interact with in Maps are not associated with a user’s Apple Account. Personal data stays on a user’s device, is not collected or stored by Apple, and is not shared with third parties.

If you’re interested in booking ads for your business, Apple has a promotional offer available now as detailed here. What do you think of Apple’s new ads implementation? Let us know in the comments.