Apple News 3d Briefing
×Last updated: March 13, 2026, 6:46 AM ET
Apple's 50th Anniversary & Leadership
Apple CEO Tim Cook today shared macrumors.com a "50 Years of Thinking Different" letter ahead of the company's milestone anniversary, while the Computer History Museum prepares 9to5mac.com to host a panel tonight featuring veteran Apple executives moderated by journalist David Pogue. The event will include appearances by lesser-known co-founder Ronald Wayne, who recently published a new book on Apple's early history. Meanwhile, Apple has updated macrumors.com its Instagram presence with a new "Hello" campaign, marking its first major social media expansion beyond its Shot on iPhone content.
MacBook Neo Launch & Market Impact
Apple's groundbreaking $599 MacBook Neo officially launched macrumors.com today, with all colors and configurations now available at retail stores while online orders face shipping delays. Early reviews from MKBHD and others praise 9to5mac.com the device as Apple's "most disruptive product" in over a decade, though teardowns reveal it sacrifices macrumors.com SSD speeds up to 8× slower than the new MacBook Pro. The laptop's A-series processor architecture has former Windows chief Terry Myerson declaring appleinsider.com it will replace his MacBook Air, while ASUS executives admit macrumors.com the device represents a "shock" to the PC industry. Industry analysts predict the MacBook Neo could sell 9to5mac.com four to five million units this year as rising laptop prices—potentially increasing 40% industry-wide—benefit 9to5mac.com Apple's more insulated pricing strategy.
iOS Updates & Security
Apple today released macrumors.com iOS 16.7.15, iOS 15.8.7, iPad OS 16.7.15, and iPad OS 15.8.7 for older devices, confirming these updates address the Coruna exploit disclosed last week by Google and iVerify. The security patches virtually eliminate appleinsider.com remaining addressable iPhones targeted by the black market exploit. Meanwhile, iOS 26.4 is coming soon 9to5mac.com with four new features, while users have identified four daily-use features in the major iOS 26 update that have become essential tools.
Foldable iPhone Developments
Apple's first foldable iPhone, reportedly named iPhone Ultra rather than iPhone Fold, will feature macrumors.com 12GB RAM supplied by Samsung with DRAM shipments beginning in Q2. The device will offer macrumors.com three storage options with approximate pricing, while incorporating macrumors.com iPad-style multitasking and layouts. Supply chain analyst Ming-Chi Kuo suggests iPhone 18 Pro pricing will remain macrumors.com firm this year, following Apple's strategy with the iPhone 17e and MacBook Neo launches.
App Store & Developer Relations
Apple announced it is lowering macrumors.com App Store developer fees in China starting March 15, reducing standard in-app purchase commissions from 30% to 25%. This marks the first regional fee adjustment since Apple's broader App Store pricing changes last year, potentially impacting macrumors.com thousands of Chinese developers who rely on the platform for distribution.
Sports & Entertainment
Apple TV scored its first Formula 1 viewership victory over ESPN, with Eddy Cue reporting 9to5mac.com that last weekend's Australian Grand Prix attracted more viewers on Apple TV than ESPN's broadcast of the same race a year ago. The streaming service returns macrumors.com with Friday Night Baseball on March 27 for the 2026 MLB season, while Apple TV's new prestige thriller "Imperfect Women" receives 9to5mac.com mixed early reviews ahead of its release. The company is also hosting 9to5mac.com a cast panel at Apple The Grove to promote the upcoming limited series.
Hardware Updates & Accessories
Apple released repair manuals for the iPhone 17e, new Mac Books, iPads, and more through its Self Service Repair Store, following today's launch of seven new products. The company also doubled macrumors.com internal storage on