Apple is expanding its social media presence with a new Instagram account called Hello Apple. The company today launched @helloapple, separate from its main Instagram account, where it will share company news, product marketing, and stories about how Apple products inspire creativity. The account's bio says 'Our stories, and yours,' signaling a more personal approach to connecting with fans.

This move comes as Apple turns 50 on April 1, with the company planning anniversary celebrations over the coming weeks. The Hello Apple account has already shared content including a 'Hello' video and Apple CEO Tim Cook's new '50 Years of Thinking Different' letter. Other posts highlight the MacBook Neo and Apple TV's exclusive F1 race streaming rights in the United States.

Apple maintains multiple specialized Instagram accounts for services like Apple Music, Apple TV, and Apple Fitness+, and has been active on TikTok since last year. The tech giant now has over 36 million followers on its main Instagram account, while the new Hello Apple account is quickly gaining thousands of followers. This expansion represents Apple's strategy to reach more people through diverse social media channels and provide behind-the-scenes content to its community.