Apple has released seven new products that were announced last week, with colorful MacBook Neo and other devices now available at Apple Stores worldwide. The $599 MacBook Neo, powered by the A18 Pro chip from the iPhone, comes in Blush, Citrus, Indigo, and Silver finishes. College students can purchase it for just $499.

The iPhone 17e starts at $599 and features Apple's A19 chip, MagSafe for magnetic wireless charging, a second-generation C1X modem for faster 5G, and doubled base storage of 256GB. The new iPad Air models include Apple's M4 chip, increased 12GB RAM, Wi-Fi 7 support via the N1 chip, and the C1X modem in cellular versions.

MacBook Air models now feature the M5 chip and doubled 512GB base storage, though the starting price increased to $1,099. The 14-inch and 16-inch MacBook Pro models finally received M5 Pro and M5 Max chips, with up to twice as fast SSD speeds and doubled 1TB base storage. Both Studio Display models received Thunderbolt 5 support, with the new Studio Display XDR adding a 120Hz refresh rate, mini-LED backlighting, and increased brightness.