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Apple's March Product Blitz: 10+ New Devices Including MacBook Neo and Studio Display XDR

MacRumors •
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Apple has unleashed a torrent of new hardware this March, with over 10 products and accessories hitting the market. The lineup includes the iPhone 17e with A19 chip and MagSafe, iPad Air models with M4 processor, and updated MacBook Air and Pro models featuring M5 chips.

Most devices received incremental upgrades like faster processors and new color options, with the notable exceptions being the all-new MacBook Neo and Studio Display XDR. The MacBook Neo starts at just $599 ($499 for students) and features Apple's A18 Pro chip in a colorful design available in Blush, Citrus, Indigo, and Silver.

The Studio Display XDR represents Apple's most significant display upgrade, offering a 120Hz refresh rate, mini-LED backlighting, and Thunderbolt 5 support. AirPods Max 2 and a special-edition Nike Powerbeats Pro 2 round out the audio offerings, while new iPhone cases and Apple Watch bands in vibrant colors like Bright Guava and Electric Lavender complete the accessory lineup.