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Apple CEO Tim Cook Shares 50th Anniversary 'Thinking Different' Letter

MacRumors •
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Apple CEO Tim Cook today shared a '50 Years of Thinking Different' letter ahead of the company's 50th anniversary on April 1, 2026. The letter, posted on Apple's website, reflects on five decades of innovation from the first Apple computer to the iPhone, iPad, and Apple Watch.

Cook emphasized that Apple remains focused on building the future rather than dwelling on the past. 'At Apple, we're more focused on building tomorrow than remembering yesterday,' he stated, while acknowledging the milestone deserves recognition. The company announced plans to celebrate its anniversary over the coming weeks but hasn't revealed specific details yet.

The letter pays tribute to Apple's community of users, developers, and employees, highlighting how people have used Apple products to achieve remarkable things - from launching businesses to capturing life's precious moments. Cook concluded with a tribute to 'the crazy ones' - the misfits and rebels who think differently and drive progress.