Apple is expanding its 50th-anniversary celebrations to Asia after surprising New York with an Alicia Keys concert at its Grand Central store. The tech giant is hosting events in Chengdu, China, and Seoul, South Korea, this Wednesday, March 18, as part of its global milestone festivities.

In Chengdu, Apple's Taikoo Li store is temporarily closed, with social media photos suggesting a music or dance performance will take place on the plaza. Meanwhile, the Myeongdong store in Seoul is hosting a special Today at Apple session featuring South Korean boy band CORTIS from 4 to 5 p.m. local time. The session is already full, with Apple describing it as a celebration of the company's 'Thinking Different' ethos.

Apple turns 50 on April 1, 2026, and has been sharing photos from these events on its Newsroom website. CEO Tim Cook emphasized that 'Thinking different has always been at the heart of Apple,' noting how the company's products empower creativity and connection. The gatherings aim to showcase how Apple products contribute to inspiration worldwide.