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Apple's China 50th Anniversary Concert

AppleInsider •
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Apple is expanding its 50th anniversary celebrations with a major concert planned for Chengdu, China. Following the New York event featuring Alicia Keys, the company has built an elaborate stage at its Apple Taikoo Li store, where dancers are currently rehearsing. Images reveal a production with elevated platforms, floodlights, and speakers prepared for what appears to be a spectacular evening performance.

The global tech giant promised a series of events to mark its half-century milestone, with the New York concert serving as the kickoff. Unlike the tightly controlled Grand Central event that closed for two days, the Chengdu celebration will keep the store open while hosting what could be Apple's most elaborate public celebration yet. The company appears to be embracing a more open approach for its international fan base.

Apple executive Deirdre O'Brien has reportedly traveled to China for the event, suggesting its importance to the company's anniversary plans. The stage setup includes multiple elevated sections and is designed to accommodate both dancers and a local singer, though no specific performer has been confirmed. The contrasting approaches to the New York and China events reflect Apple's strategy to tailor its anniversary celebrations to different markets.