Apple CEO Tim Cook attended a special anniversary concert in Chengdu, China, as part of the company's global 50th-anniversary celebrations. The event featured singer Chris Lee (Li Yuchun) performing on a multi-level stage outside the Apple Chengdu Taikoo Li store, with a dozen dancers. Cook was photographed interacting with fans and using his iPhone 17 Pro Max, though he hasn't shared those images publicly yet. The concert, held on March 17, 2026, followed a similar event in New York with Alicia Keys and preceded a Seoul appearance by K-Pop band Cortis.