Netflix is bringing vertical video to its mobile app later this year, confirming a shift toward short-form, swipeable content. Co-CEO Greg Peters announced the redesign during the company's latest earnings call, noting it aims to better serve the expansion of its business over the next decade. The move follows tests that began over six months ago.

The redesign centers on deeper integration of vertical video feeds, which Netflix has been experimenting with since May. Initially, these tests involved short trailers for shows and movies. Peters hinted at future content types, suggesting the platform could introduce video podcasts, signaling a push to capture more user attention and increase time spent in-app.

This pivot aligns Netflix with the dominant mobile viewing trend popularized by TikTok and Instagram Reels. For subscribers, it means a more scroll-heavy experience within the Netflix app itself. The broader industry impact is clear: traditional streaming services are now competing directly with social media platforms for user engagement.