Apple's entire entry-level product lineup now costs less than a single 16-inch MacBook Pro. The ten products—iPhone 17e, MacBook Neo, iPad, and various accessories—total $2,510, which is $189 less than the $2,699 starting price of the 16-inch MacBook Pro with M5 Pro chip.

The MacBook Neo is the linchpin of this shift. Announced March 4 and launched March 11, it costs $599, making it Apple's most affordable laptop ever and the first Mac to use an A-series chip (the A18 Pro from iPhone 16 Pro). CEO Tim Cook said it delivered Apple's "best launch week ever for first-time Mac customers."

What's striking is how capable these budget products have become. The iPhone 17e uses the same A19 chip and 48-megapixel camera as the $799 iPhone 17, differing only in its 60Hz display and notch. The MacBook Neo's A18 Pro scores within 6% of the M5 MacBook Air in single-core performance. The Apple Watch SE 3 even shares the same S10 chip as the $399 Series 11.

The entry-level iPad remains the only current Apple device without Apple Intelligence support. Three products on the list—the iPad, Apple TV, and HomePod mini—are due for updates later this year, with the 12th-generation iPad reportedly "ready to go."