Xiaomi revealed the Redmi K100 Pro and K100 Pro Max ahead of their August 11 launch. The K100 Pro features a redesigned camera island, a 6.59-inch 185Hz display, and the Snapdragon 8 Elite Gen 5 V Series chipset, while the Pro Max adds a 6.9-inch OLED display, a 9,000mAh battery, and a triple 50MP rear camera with a periscope telephoto lens. One Plus sold out its entire North American stock, marking the end of its presence there.

Samsung's Galaxy S27 Pro is rumored to have a 200MP main camera, a 50MP ultrawide, and a 12MP 3x telephoto, while the S27 Ultra retains the 200MP main, 50MP ultrawide, and 50MP 5x telephoto. The Galaxy F70 Pro launched in India with a 6.7-inch 120Hz AMOLED display, Snapdragon 6 Gen 3, a 6,000mAh battery, and a triple 50MP rear camera. The Google Pixel 11 Pro XL leak shows an unchanged design with a refined camera bar and new Pixel Glow notification light.

Xiaomi also quietly launched the Redmi 17 in parts of Europe, featuring a 6.9-inch 120Hz LCD, a Unisoc T8300 chipset, a 6,300mAh battery, and a 13MP main camera.