Silvia Sciorilli Borrelli 16 September 2026 ko prakashit Missoni parivar apne namesake brand ke prati ekdam pehchan yogy knit zigzag prints aur kaleidoscopic beachwear jitna hi prateek tha, jo vishv bhar mein beche jaate the. Shor-mala, elegant aur aasanee se nikaṭ, voh postwar Italy aur la dolce vita dono ke ek optimisitic drishṭikoṇ ko samet the, aur deshakon tak, alag-alag generations ne business ke boardrooms aur design studios mein kaam kiya, advertising campaigns mein dikhaayi di ya fashion week ke front row mein mil-jul kar bitaaya. Lekin Missoni ne apni cachet ko kabhi Gucci aur Louis Vuitton jaise accessories-orientated rivals ki tarah ek luxury empire mein tabdeel nahin kiya.

Parivarik tragedy, ek complex licensing structure, creative mis-steps aur antat: industry ke billion-dollar brands ke around consolidate hone par bhi scale ya commercial firepower ki kami ke karan, Missoni ki cultural influence uske commercial success se bahut aage nikal gayi. 2018 mein, parivar ne outside investment lane ka faisla kiya aur Milan-based private equity fund FSI ko ek minority stake bech diya. Is spring tak, FSI ke paas 73 per cent stake tha jabki German investment group Katjes International ke paas 27 per cent tha: Missonis ne apne 73-year-old label se poori tarah exit kar liya. Angela Missoni, jo 1997 se 2021 tak creative director thi, jab usse kaha gaya toh usne sidha chhod diya, kyunki usse lagaa ki baton uski daughter Margherita ke paas jaayega, jo uske saath let go kar di gayi.

Missoni chief executive Livio Proli, jisne 2020 mein yeh role sambhālaya, parivar ke ownership ke ant ko ek "natural evolution" ke roop mein characterise kiya aur add kiya ki pandemic ne business model ki weaknesses ko expose kar diya. Uske leadership ke dauraan, revenues 2025 mein close to €125mn the. Founder Ottavio Missoni, ek former Olympic hurdler, aur uski wife Rosita Jelmini ne company ko ek chhote workshop se grow karke ready-to-wear, beachwear, homeware aur interiors tak le jaane wala lifestyle brand banaya, Sumirago mein rooted, Milan ke north-west mein, jahan uski knitwear ab bhi designed hoti hai aur largely produced hoti hai.