Earlier this week, Gamers Nexus, Level1Techs, and independent security researchers detailed alarming findings about how LG's TVs log and upload user data. LG responded by stating that 'some recent media coverage may have contributed to misconceptions about how LG smart TVs work.' The company claims its TVs do not continuously record or transmit users' conversations, asserting that wake-word detection is processed locally. However, the term 'continuously' has been questioned, as Gamers Nexus demonstrated an LG TV maintaining extensive logs of ambient conversations well after the AI assistant was presumed inactive.

LG also clarified that features like Automatic Content Recognition (ACR), voice recognition, and interest-based advertising are optional and not enabled by default. The company stated that ACR uses audio fingerprinting via the TV's internal audio processor (not a microphone) to identify content without collecting screenshots, screen recordings, video recordings, voice recordings, or other audio from the TV. Despite these claims, LG did not address broader concerns about data collection scope, third-party sharing, potential security exploits, or the clarity of its privacy settings.