ASUS warned that its Taiwan PC line saw a 30% price jump in late Q1, a move quickly mirrored worldwide. General Manager Yi‑Hsiang Liao blamed soaring DRAM, SSD and CPU costs for the hike. The sharp rise strained consumers and squeezed OEM margins, prompting analysts to flag a potential market slowdown as retailers reported slower inventory turnover during the quarter.

Money UDN now reports ASUS expects single-digit PC price increases for Q3, a marked retreat from double‑digit hikes seen since late 2025. This moderation suggests component pricing pressure has peaked, with NAND flash, DRAM and CPUs no longer climbing sharply. Consumers may feel a modest reprieve, while OEMs hope the softer pricing fuels a near‑term sales rebound in the global.

Analysts interpret the easing trend as a window for DIY enthusiasts, who may finally see better DRAM and NAND availability as OEMs negotiate steadier supply lines. Nonetheless, price cuts remain out of reach while component scarcity persists. If supply normalizes next year, the market could shift from modest hikes to genuine price stability, easing pressure on both builders and buyers.