Motherboard manufacturers ASUS, GIGABYTE, and MSI are facing declining sales that are squeezing revenue and eroding margins, prompting a planned price increase in Q3. Board Partners report that the rising cost of components and raw materials is compelling these makers to adjust pricing to protect profitability.

The cost of bare PCBs is projected to jump at least 50% this year, while copper prices and shortages of control chips, power devices, and surface‑mount capacitors (MLCCs) are driving up overall component expenses. In addition, the surge in demand for copper and other precious metals has further tightened supply and pushed prices upward.

Because each motherboard design varies in BOM—different capacitor counts, power phases, and PCB layer counts—the exact price adjustment per SKU is uncertain, yet manufacturers must pass on higher supply‑chain costs to maintain margins. The bill of materials for each design varies widely, depending on the number of capacitors, power phases, and PCB layers, making precise cost allocation difficult.

Sales are expected to fall in 2026 as limited platform upgrades and the delayed arrival of Intel’s Nova Lake and AMD’s Zen 6 desktop platforms keep consumers from making major upgrades, increasing the impact of price hikes.