Google faces new requirements from the UK Competition and Markets Authority to overhaul its AI search features. The regulator ordered clearer attributions and direct links to publisher content in AI Overviews, giving news organizations tools to prevent their material from powering Google's generative AI services.

Google previously argued that adding too many source links would hurt user experience and reduce clicks. The company also opposed page-level opt-out tools, claiming they'd create technical burdens and inconsistent results. However, the CMA rejected these concerns, noting Google itself acknowledged such controls were technically feasible.

Publishers can now exclude their content from AI search features without fear of search ranking penalties. Google has nine months to implement the changes, though it must provide an implementation plan within one month. The company will also submit compliance reports with data on attribution accuracy and AI feature performance.

The News Media Association called the ruling a significant step toward fair compensation for premium content. Google confirmed it will comply with the conduct requirements and is testing new Search Console controls for UK website owners, with plans to expand globally.