Reddit, Politico and other online media companies are weighing how—or even if—they can continue working with Google as AI tools supplant traditional search. One of the richest sources of online information, Reddit, has discussed shutting off the technology giant’s access to its content for AI use, according to people familiar with the matter.

It is part of a growing chorus of publishers frustrated with Google as AI changes the way people ask questions, siphons off search traffic and upends revenue models. They say the search engine is no longer a reliable source of visitors, especially after Alphabet expanded its AI search features in recent months.

Reddit struck a $60 million‑a‑year deal in 2024 that allowed Google to use its material to train AI models. But with AI‑generated answers reducing clicks to outside websites, Reddit executives are assessing what the upside is of continuing to feed its content to Google, said the sources.

USA Today, Politico, the Economist, People Inc. and Reuters are all evaluating how, or even if, they will continue to work with Google. The companies are in talks about potentially renewing their deal, which is ending soon, as they consider cutting off access, according to the same sources.