Lamborghini has canceled its planned electric Lanzador SUV after determining that supercar buyers simply aren't interested in EVs. The Italian automaker, known for dramatic performance over pure lap times, found that the instant torque of electric motors lacked the emotional impact expected from a Lamborghini badge. Speaking to the Sunday Times, CEO Stephan Winkelmann revealed the cancellation came in late 2025 after extensive market analysis.

Despite having access to Volkswagen Group's EV platforms through sister brands Audi and Porsche, Lamborghini concluded that investing in full-electric development would be "financially irresponsible" given limited demand in the luxury segment. The company's US sales dropped nearly 10 percent last year, and while European markets remain crucial, even wealthy European buyers have shown tepid interest in electric supercars. The Lanzador was first unveiled at Monterey Car Week in 2023 as an electric SUV concept.

Rather than pursuing pure electric vehicles, Lamborghini will focus on expanding its plug-in hybrid lineup, with plans for the entire range to be PHEVs by 2030. The strategy includes the new PHEV Temerario replacing the Huracán, alongside existing models like the 1,001-hp Revuelto and PHEV Urus. While the US has rolled back emissions regulations, the European Union's mandate for 90 percent zero-emission vehicles by 2035 still applies, forcing Lamborghini to electrify despite customer reluctance.