EuroLeague CEO Paulius Motiejunas remains calm despite the NBA's plans for a new European competition. He's skeptical of the NBA's proposed league, noting that theory and execution are different. The EuroLeague has operated for 26 years and understands the European market.

The NBA, with FIBA, aims for a 16-team league starting in 2027, targeting cities like Madrid, Paris, and Berlin. This move pressures key EuroLeague clubs like Real Madrid and Fenerbahce, whose licenses are up for renewal. Barcelona, however, recently committed to staying.

NBA Commissioner Adam Silver dismissed EuroLeague's legal threats, stating the existing league's ceiling is limited. He sees basketball's commercial potential in Europe as untapped, currently around 1% of the sports market. Any new league is a multi-decade, expensive undertaking requiring patient investors.