Apple announced that its flagship Regent Street store in London will close today for a refurbishment, according to a notice on the company’s website. No reopening date was given, but a source familiar with the project expects the shutdown to last at least several weeks. Recent months have seen Apple strip the large Video Wall from a handful of locations, and many newly renovated shops now include a dedicated Apple Pickup station for online orders.

Whether the Regent Street venue will receive visible upgrades or merely a deep‑clean of its back‑of‑house areas remains unclear. The store, which first opened in 2004, sits on one of the world’s most trafficked shopping arteries and serves as a key touchpoint for the brand in the UK. Historically, Apple’s store refreshes range from cosmetic fixture swaps to full‑scale redesigns, often timed to align with product launches.

Customers can expect the location to reopen once work concludes, likely with the same premium experience that has defined the site for two decades.