Apple UK is closing its 15‑year‑old Apple Festival Place store in Basingstoke and expanding the nearby Apple The Oracle in Reading.

The decision follows Apple’s five‑year global store strategy, which balances openings, relocations, expansions, and closures. geleid. The Basingstoke outlet, which opened in August 2011, will shut permanently in November 2026. A spokesperson said the company has “loved serving the Basingstoke community for the last 15 years” and will welcome customers at nearby Apple Stores, including the redesigned Apple The Oracle that will reopen this December.

Employees at the closing store will have opportunities to transfer to the Oracle or other UK locations. With the closure, the UK will have 38 Apple Stores, while other sites like Solihull and Birmingham receive upgrades. Apple remains committed to providing support through the Apple Store app, Apple.com, and authorized resellers across South East England, ensuring a seamless experience for customers.