HeadlinesBriefing favicon HeadlinesBriefing.com

Apple Vision Pro: Two Years Later

MacRumors: Mac News and Rumors - Front Page •
×

Two years ago, Apple launched the Vision Pro, its first foray into spatial computing. Preceded by years of rumors, the mixed-reality headset was unveiled in June 2023 at WWDC, positioned as a new form of general-purpose computer. The device combined micro-OLED displays, advanced sensors, and custom silicon, including the M2 and R1 chips, with a starting price of $3,499.

The Vision Pro debuted in the US on February 2, 2024. Early reviews praised its visual quality, tracking accuracy, and ambition, but criticized its high cost, weight, and limited software. Despite initial enthusiasm, reports indicated that interest cooled faster than anticipated. Apple later introduced an updated model with the M5 chip, offering performance upgrades and improvements to battery life.

Reports suggest Apple has shifted its focus. With the Vision Pro 2 development suspended, resources are now directed toward smart glasses. This shift indicates challenges in the spatial computing market and a strategic pivot. The company may be winding down production of the original model, signaling a change in direction for Apple's spatial computing endeavors.

What's next? Only time will tell if Apple can crack the code on spatial computing. The shift to smart glasses hints at a more mainstream approach, but the industry will be watching to see if Apple can achieve the success it enjoyed in other product categories. The future of the Vision Pro remains uncertain.