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Apple Vision Pro future unclear despite spatial computing inevitability

AppleInsider •
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Apple Vision Pro future remains uncertain as executives Greg Joswiak and John Ternus discuss spatial computing without concrete timeline. Despite Joswiak acknowledging the inevitable fusion of digital and physical worlds, Apple still hasn't decided its direction for the device after more than two years.

Vision Pro generated $157 million in sales during Christmas 2025 quarter, yet analysts label it a rare failure. Apple's penny-pinching in store demos failed to convert interest into purchases, suggesting challenges in bridging technological ambition with market adoption.

Joswiak confirmed spatial computing's inevitability while expressing uncertainty about timeline. John Ternus emphasized Apple's user-centric approach, focusing on experiences rather than shipping technology alone. This philosophy remains consistent across Apple's leadership transitions from Jobs to Cook.