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Apple Names Steve Smith as New M&A Chief, Perica Shifts to Services

AppleInsider •
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Apple has restructured its executive leadership, appointing Steve Smith as the new head of mergers and acquisitions. Smith, formerly Senior Director of Corporate Development, takes over the role from Adrian Perica, who will now focus exclusively on iCloud, Fitness+, and News. This shuffle follows the transition to a new CEO and reflects ongoing organizational adjustments.

Perica, a long-time lieutenant, remains with the company and continues to report to Eddy Cue. The move is seen as a strategic realignment rather than a major shake-up. Additionally, Carson Oliver has been promoted to vice president of the App Store, filling a gap left by Phil Schiller’s reduced day-to-day involvement.

Industry observers suggest Perica’s narrowed focus may position him to eventually assume broader responsibilities, potentially including those currently held by Cue.

Source: AppleInsider · Summarized by HeadlinesBriefing