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Incoming CEO Ternus backs Apple Vision Pro spatial computing

9to5Mac •
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Tim Cook spent years defending Apple Vision Pro amid slow sales, once claiming he used the headset daily for work and leisure. The outgoing CEO later labeled the device an early adopter product as its first year on sale wrapped. Now, John Ternus is set to take over as Apple’s CEO, with fresh comments on the spatial computing hardware emerging from a recent interview.

Tom’s Guide published the wide-ranging interview with Ternus and SVP Greg Joswiak last week, with 9to5Mac surfacing his Apple Vision Pro remarks this week. Asked about the headset and the broader spatial computing category, Ternus said the industry remains in its early innings. He called the device an extraordinary product, comparing it to pulling future technology into the present.

Ternus noted users are finding new use cases for spatial computing in enterprise, medicine and other sectors, with adoption set to grow. His comments align with Apple’s long-term strategy for head-mounted wearables, even as the Vision Pro has struggled to gain mainstream traction since its launch. The incoming CEO’s positive stance reaffirms Apple’s commitment to the product category.