Apple is pivoting away from an immediate Apple Vision Pro successor as it prepares for WWDC next week. With the headset launched just two years ago, the company is making tough choices about its spatial computing strategy rather than rushing a follow-up.

The focus shifts to software with iOS 27 and macOS 27 (potentially dubbed Big Bear) taking center stage at the opening keynote. Beyond the software lineup, Apple's incoming CEO John Ternus is reportedly reshaping the Vision Pro division with decisions that prioritize practicality over user enthusiasm.

This week also brought Apple's most direct Chrome criticism yet in a privacy ad campaign. The messaging reflects Apple's broader strategy of positioning itself against Google's ecosystem while pushing on-device AI features for the fall iPhone launch.

The Vision Pro's uncertain future underscores Apple's pragmatic approach: ship fewer products, but make them matter more.