vivo captured India's smartphone market in 2025, shipping 32.1 million units for a 21% share. Samsung followed with 23 million shipments (15%), while Oppo and Xiaomi each held 13% with ~20 million units. Apple shipped 15.1 million, securing a 10% slice of the market.

The market shrank 1% overall to 154.2 million units, but vivo grew 19% year-over-year. Apple saw the largest surge at 28%, while Samsung and Xiaomi declined 11% and 26%, respectively. Q4 2025 saw vivo extend its lead with 23% share, driven by models like the Y31 5G and V60e.

Omdia predicts a mid-single-digit decline for 2026, citing higher prices and delayed upgrades. vivo's success highlights the strength of its mid-range portfolio in a price-sensitive market, while Apple's growth shows its premium segment is expanding despite overall market stagnation.