India's smartphone market suffered its worst quarter in six years, with shipments declining 3% year-over-year in Q1 2025 according to Counterpoint Research. vivo maintained its lead with 20.8% market share, followed by Samsung at 17.4% and Oppo at 13.6%. The downturn reflects broader challenges including elevated memory prices and weak demand in the entry-level segment.

Apple secured 9% market share despite not appearing in the published pie chart, while Xiaomi held 7.9% with double-digit growth in the INR 10,000-20,000 price range. Oppo emerged as the fastest-growing brand among the top five, achieving 8% year-over-year growth driven by strong A and K series performance. The premium segment above INR 45,000 saw Google achieve 39% growth, making it the fastest-growing brand in that category.

Market researchers project a double-digit sales decline in Q2 2025 compared to the same period in 2025, with the full year expected to see a 10% market contraction. The ongoing memory price increases continue to impact affordability and extend replacement cycles, creating headwinds for the industry. These challenges suggest the Indian smartphone market faces sustained pressure throughout 2025.