India's smartphone market ended 2025 with minimal growth, shipping 152 million units for just 0.5% year-over-year growth, according to IDC. While overall volumes remained flat, the market saw significant value growth of 9% as consumers increasingly demanded premium devices. The average selling price rose 4% to $279, reflecting changing consumer preferences toward higher-end smartphones.

Apple dominated the premium segment with a commanding 74% share in the $600-800 category, driven by strong sales of iPhone 15, 16 and 17 models. The company captured 29% of market value overall, despite holding only 10% of total unit share. vivo maintained its lead in overall shipments with 19.3% market share, followed by Samsung at 14.1% and Oppo at 13.3%. Notably, Xiaomi faced steep declines of 29.3% in sales, while brands like iQOO, Motorola and Nothing emerged as the fastest-growing manufacturers.

Premium segments showed the strongest growth, with the $600-800 category expanding 37% year-over-year and the $400-600 segment growing 23%. Only entry-level, mid-premium, premium and super-premium categories recorded growth in 2025, suggesting Indian consumers are gradually shifting toward more expensive devices as wages increase across the country.