Amazon's Prime Day continues to drive traffic as Apple hikes its MacBook Air prices. The 15‑inch M5, now listed at $1,149 on Amazon, sits 350 dollars below the new $1,499 MSRP. Buyers flock to the site, keeping the deal hot even as Apple raises prices earlier that day.

The standard 15‑inch MacBook Air M5 comes with 16GB RAM and a 512GB SSD, offering a solid balance of performance and portability. The 1TB variant features the same memory but expands storage, and both models are available for $1,149 and $1,349, respectively, before inventory depletes.

Apple’s price jump on the same day also lifted the 13‑inch M5 models. The 512GB version now costs $949 versus a new $1,299 MSRP, while the 1TB variant sits at $1,149 against a $1,599 baseline. The 24GB/1TB edition tops out at $1,387.25 versus $1,799.

With Amazon’s inventory running low, buyers need to act fast if they want a reliable MacBook Air at a discount. The sustained demand highlights how price adjustments from Apple can ripple through secondary marketplaces, squeezing sellers into maintaining older discount tiers while consumers seek value.