Data from Omdia reveals that Apple narrowly surpassed Samsung in smartphone shipments for 2025. Apple shipped a record-breaking 240.6 million units, securing a 19% market share, just ahead of Samsung's 239.1 million. Both tech giants experienced a 7% growth compared to the previous year, highlighting the continued dominance of these two brands.

Xiaomi secured third place despite a 2% sales decline. The overall smartphone market saw a 2% growth, reaching 1.25 billion units shipped. This growth occurred across most regions, with the exception of Greater China, which saw a slight decline. Apple's performance in China was particularly strong, growing by 26% driven by increased demand.

Following Xiaomi, vivo and Oppo also held significant market shares, with 8% each. The report underscores the competitive nature of the smartphone industry. While Apple and Samsung lead, other brands are actively vying for a larger piece of the market share.

Looking ahead, the battle between Apple and Samsung will remain intense. Both companies are constantly looking to innovate and release new models. The premium segment in India is on the rise as well. It will be interesting to observe how the market evolves, especially in key regions like China and India.