The global smartphone market showed signs of recovery in Q4 2025, with a 2.3% increase in shipments. Despite ongoing supply chain issues, the industry saw a total of 336.3 million units shipped. This growth brought the full-year shipments to approximately 1.26 billion units, a 1.9% increase. The data suggests a strong finish to the year.

Samsung experienced a strong quarter, shipping 61.2 million units, its best performance since 2013. This success was driven by robust sales of its Galaxy Z Fold 7 and the affordable AI-enabled Galaxy A-Series devices. Apple maintained its lead with 81.3 million units shipped, indicating continued consumer interest in high-end devices.

Chinese brands, such as Xiaomi, faced challenges, with a year-over-year decline. The market dynamics suggest a shift in consumer preferences and the impact of pricing strategies. Other brands in the "others" category accounted for 30.4% of the market.

Looking ahead, the industry will be watching to see if this growth continues. The competition between brands and the impact of new technologies, like AI, will likely influence future market trends. The foldable market continues to be a key area of innovation and growth, led by Samsung.