Samsung will open pre‑reservations tomorrow, July 8, for the Galaxy Z Fold8, Z Fold8 Ultra, Z Flip8 and Galaxy Watch Ultra2. The move mirrors its February launch pattern for the S line, giving buyers a way to lock in a discount and early notification of delivery.

Inside the foldables, both Z Fold8 models pair with the Snapdragon 8 Elite Gen 5, while the Flip8 runs the Exynos 2600 in Europe and South Korea. The new Watch Ultra2 adopts the Snapdragon Wear Elite. All four devices will debut July 22, exactly two weeks after pre‑reservations open.

For consumers, pre‑reservations mean a lower purchase price and a confirmed arrival window, while Samsung signals a continued focus on high‑performance, region‑specific chipsets. The strategy keeps the brand competitive with rivals that also rely on flagship processors and region‑tailored hardware.

The pattern also underscores Samsung’s reliance on pre‑launch campaigns to build hype and secure early sales, a tactic that reinforces its market presence and informs the industry about upcoming chipset partnerships.