Apple has scheduled a special experience event for March 4, with simultaneous gatherings planned in New York, London, and Shanghai. The event will begin at 9AM ET/2PM GMT/10PM CST, though details remain scarce about whether it will be livestreamed or announced through press releases. Apple has not yet revealed what products will be showcased.

Industry watchers expect the iPhone 17e to be the star of the show, as it has been the most frequently rumored device in recent weeks. The successor to last year's iPhone 16e is anticipated to feature the Apple A19 chipset and a 6.1-inch display, representing a modest but meaningful upgrade over its predecessor. This mid-range offering could help Apple capture more market share in the budget-conscious segment.

The timing of this event is notable as it kicks off Apple's product launch calendar for 2025. While the company typically hosts multiple events throughout the year, this March gathering suggests Apple is eager to get new hardware into consumers' hands early in the year, possibly to maintain momentum ahead of anticipated competition in the smartphone market.