Apple has scheduled a product launch event for March 4 at 9AM ET, dubbed an 'Apple Experience,' in NYC, London, and Shanghai. The company is expected to unveil several new products, with the iPhone 17e and iPad Air (M4) already officially announced. This marks Apple's first major hardware event of 2026, generating significant anticipation among consumers and industry analysts.

Among the most anticipated releases is a budget-friendly MacBook, reportedly priced between $699-$799, featuring an A18 Pro chip and 8GB of RAM. While this RAM configuration contradicts Apple's recent push for 16GB minimum, it would help keep costs down. Industry reports suggest initial shipments could reach 8 million units, making it potentially Apple's biggest laptop launch in years. The event may also showcase new MacBook Pro models with M5 Pro and Max chips, featuring redesigned chiplets for improved performance and heat management.

Other expected announcements include a 12th-generation iPad with an A18 chip upgrade and an iPad Air receiving the M4 chip from the iPad Pro. The iPhone 17e, positioned as a budget-friendly option at $599, is rumored to include an A19 chip and MagSafe support. While a revamped Studio Display and Mac Studio desktop remain possibilities, major software updates like the long-awaited Siri refresh are unlikely at this hardware-focused event.