Apple's March 4 event is shaping up to be a major product showcase, with multiple devices expected to debut. The company appears to be moving away from single-product launches toward a week-long series of announcements culminating in the March 4 experience. This strategy allows Apple to highlight a broader range of products while maintaining media attention.

At the top of the rumor list is the iPhone 17e, expected to feature the A19 processor, MagSafe support, and possibly a shift from the notch to Dynamic Island. Priced around $599, it represents Apple's strategy to update its budget iPhone line annually. The other highly probable launch is a new budget MacBook with a colorful aluminum design, potentially powered by an A15 or A18 Pro chip, and priced between $699-$750.

The event will also likely include M5 Pro and M5 Max updates to the MacBook Pro lineup, along with a potential MacBook Air refresh. An iPad Air upgrade with the M4 chip and a base iPad with the A19 chip are also on the table. However, the Mac Studio, Mac mini, and Apple Studio Display updates are reportedly delayed until summer 2026, while the long-rumored Home Hub smart display remains absent from the March lineup.