Apple has invited select media to a special Apple Experience on March 4, 2026 at 9:00am ET in New York, London, and Shanghai. The invitation features a 3D Apple logo design composed of yellow, green, and blue discs. Unlike traditional product launches at Apple Park, this event uses the term 'experience' rather than 'event,' suggesting a more intimate gathering.

This announcement comes as Apple prepares to release several new products in early 2026. Industry watchers expect the company to unveil the iPhone 17e, MacBook Pro models with M5 Pro and M5 Max chips, eighth-generation iPad Air, and 12th-generation iPad. Other possibilities include a refreshed Studio Display, a new low-cost MacBook with the A18 chip, and updated Apple TV and HomePod mini devices.

The choice of three global cities for simultaneous events indicates Apple's intention to showcase new hardware to international media simultaneously. The 'experience' format likely means hands-on demonstrations rather than a traditional keynote presentation, allowing journalists to test new devices firsthand. With Apple retail stores reporting inventory shortages of current models, the timing suggests these new products could begin shipping shortly after the March 4 event.