Ai+ Smartphone debuted its NovaPods earbuds and NovaWatch smartwatches, expanding its ecosystem ahead of upcoming smartphone launches. The NovaPods Clips ($55) feature a clip-on design for ambient awareness, while the NovaPods Pro ($27) offer 40dB ANC and six-mic clarity. The budget NovaPods Go ($9.50) delivers 24-hour battery life. Meanwhile, the NovaWatch Active includes a 1.73-inch squircle AMOLED display and fitness tracking, and the NovaWatch Kids 4G adds 4G calling and GPS for families.

The NovaWatch Wearbuds ($28) combine wireless earbuds with 2GB storage. All devices launch February 27 on Flipkart, with Pulse 2 smartphones ($TBD) slated for March 2. These include a 50MP camera, 6000mAh battery, and Android 16-based NxtQuantum OS.

This move positions Ai+ Smartphone as a challenger in India’s crowded wearable and smartphone markets. By bundling accessories with upcoming devices, the brand aims to undercut competitors like Samsung and Xiaomi on value. Early availability on Flipkart suggests aggressive market penetration.

Pulse 2 and Nova 2 series details remain scarce, but the focus on affordability and ecosystem integration hints at a strategy to capture budget-conscious buyers. Industry analysts will watch for pricing trends and software differentiation in NxtQuantum OS.