At CES 2026, the TV market became a maze of names—Micro RGB, RGB Mini LED—while manufacturers vied to showcase brighter, more accurate panels. Sony entered the fray with its own branding, calling the next‑generation Mini LED line True RGB. The company says the three‑color LED backlight delivers the purest hues, highest peak brightness, and the largest color volume in any Bravia set to date.

The underlying tech isn’t brand‑new; it mirrors the Micro RGB architecture unveiled earlier by Samsung, LG and others, which pairs discrete red, green and blue LEDs with an LCD layer instead of the blue‑plus‑quantum‑dot approach typical of standard Mini LED panels. Sony claims its image‑processing pipeline, borrowed from its high‑end professional reference monitors, tightens LED control, curbing bloom and preserving color fidelity at off‑axis viewing angles.

Sony’s pedigree in cinema cameras and grading monitors gives the True RGB claim weight, but consumers will have to wait until spring when the new Bravia models roll out to judge whether the promised brightness and reduced bloom translate into a noticeable advantage over competing Mini LED sets. Sony has promised further technical details in the weeks ahead, setting the stage for a direct comparison at launch.