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Oversight Board pushes Meta to tighten deepfake safeguards

Engadget •
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The Meta Oversight Board warned the company that its current defenses against sexualized deepfakes mainly shield public figures, leaving ordinary users exposed. After a friend reported an AI‑generated video of a woman adjusting her dress, Meta labeled the post adults‑only but refused removal. The board now demands broader protection for non‑public individuals.

Board recommendations include adding AI‑generated impersonations to Meta's Adult Sexual Exploitation policy and allowing users to nominate trusted contacts to file reports on their behalf. They also want a distinct reporting category for AI‑generated sexual impersonation, expanding a specialized form currently limited to Texas and Florida users. The board argues that non‑consensual AI content is a global problem.

Meta must respond to the board's list, though implementation is not mandatory. The board overturned the platform’s decision and ordered the video taken down, citing the psychological harm such content inflicts, especially on women and girls. This move signals heightened scrutiny of AI moderation and could reshape how social networks handle non‑consensual imagery.