The Oversight Board has demanded Meta overhaul its AI-generated content policies following a viral video showing fake damage in Haifa that garnered over 700,000 views. Meta initially refused to label the content as high-risk AI, forcing the board to intervene after detecting "obvious signals of deception" that led to three account suspensions.

The board criticized Meta's current approach as "neither robust nor comprehensive enough" for handling AI content at scale. Recommendations include creating dedicated AI content rules separate from misinformation policy, investing in better detection technology, and improving digital watermark implementation to help users distinguish real from fake content.

Meta faces mounting pressure as similar criticisms have emerged in previous cases. With AI-generated misinformation surging amid current Middle East conflicts, the board's call for industry-wide solutions reflects growing concerns about deceptive content during times of crisis. The company has 60 days to respond to the recommendations.