Apple News 8 Hours

Last updated: July 28, 2026, 2:30 PM ET

Apple Services and Content

Apple has released the full trailer for "Ted Lasso" Season, showing Jason Sudeikis's return to Richmond with a new team and a renewed purpose for the show's narrative. Separately, the company announced that the acclaimed sci-fi series "Silo" will conclude with its fourth season, slated for a summer 2027 release. Incoming Apple CEO John Ternus has affirmed his intention to build upon the existing success of Apple TV, despite recent reports suggesting the platform may be incurring a $1 billion annual loss. New Hardware and Leasing Programs

Apple is reportedly preparing to launch new iterations of the Apple TV and Home Pod mini this fall, according to Mark Gurman. Further expanding its smart home ambitions, a new Apple Home Hub device is also rumored to be in development and could arrive as early as October. The company has also officially debuted its "Apple Upgrade" leasing program, which allows customers to acquire Apple products like iPhones, iPads, Macs, and Apple Watches through monthly payments, effectively retiring the previous iPhone Upgrade Program, 22.

Financial Performance and Market Outlook

Goldman Sachs has raised its price target for AAPL to $370, anticipating strong third-quarter earnings driven by robust demand for iPhones and a loyal customer base, even in the face of hardware price increases. Apple's valuation surpassed $5 trillion in early trading, marking a significant milestone fueled by record iPhone revenue, a resurgence in the Chinese market, and other contributing factors.

Future Product Rumors and Patents

A recently granted Apple patent details a concept for an "Apple Ring" that could serve as a central device to manage and connect various Apple hardware. Meanwhile, the upcoming MacBook Ultra is rumored to feature a sleeker design, OLED display, and touchscreen capabilities, which may contribute to its anticipated high price point. In another patent filing, Apple has explored using iPhone augmented reality to help users identify the correct ride-sharing vehicle, potentially preventing entry into the wrong Uber.

Software Updates and App Ecosystem

iOS 17's Siri is poised to offer a significant improvement over other AI assistants, particularly in a specific area that distinguishes it positively. The Granola AI-powered meeting notepad is expanding its reach to the Apple Watch, signaling a growing trend of AI integration on wearable devices. Additionally, a promotion featuring hundreds of discounted iOS, iPad OS, vision OS, mac OS, and watch OS apps is currently underway and will run.

Deals and Third-Party Software

Amazon is currently offering a substantial $500 discount on the 14-inch M5 Pro MacBook Pro with a 2TB SSD, bringing its price down to $2,499. A "Back to School" accessory sale is also active on Amazon, featuring deals from brands like Anker, Sony, and Samsung. For PDF management, UPDF offers advanced editing, conversion, and OCR capabilities for Mac and iPad users as a more affordable alternative to Adobe Acrobat. WhatsApp is rolling out audio and video calling features to its Web version, including support for call transfers between devices.