Apple News 3 Days

Last updated: August 10, 2026, 12:02 PM ET

September Event Overview

Apple's annual September iPhone event is expected on September 9 with a reported eight products including the iPhone 18 Pro, new Air Pods with cameras, and more. According to various reports, Apple plans three new "Ultra" products by early next year, while a foldable iPhone Ultra 3 is planned for 2028 in silver or dark blue. Apple is skipping M6 Pro and M6 Max chips to accelerate the M7 launch, and two compelling new MacBook Pro models are expected this fall, with an October unveiling likely for the M6 MacBook Pro and refreshed iMacs. The iPhone Air 2 faces a difficult first year as its successor approaches. Top stories also highlight MacBook Air shortages and split iPhone 18 launches.

iPhone 18 Pro and Pricing

The iPhone 18 Pro will feature a flagship burgundy color, according to a new leak. Manufacturing costs are soaring: Trend Force estimates Apple will pay 38% more for components than for the iPhone 17 Pro, while another report puts the increase at 40%. The memory crisis is driving these hikes, and RAM shortages are even affecting MacBook Air availability. A comprehensive rumor roundup points to a 2nm A20 chip, Apple’s C2 modem, and under-display Face ID. However, the rumored all-glass iPhone redesign for the 20th anniversary may be canceled. Analyst firm Jefferies has downgraded Apple stock to Underperform with a $263.66 target, citing the design cancellation. Meanwhile, iPhone 17 prices could rise as soon as Monday per a new rumor, and some argue you should buy the iPhone 17 Pro now instead of waiting for the. The iPhone 17 is poised to break a 15-year record for flagship sales.

Apple Watch and Wearables

Apple is re-evaluating its wearable lineup. A round Apple Watch is possible, but an Apple Ring seems more likely. Bloomberg reports that Apple is considering radical redesigns including a round model and a screenless fitness tracker. The ceramic case could return with the Apple Watch Series 12 as soon as this year. Apple also added 43 new Made for iPhone hearing devices across 22 brands. On the software side, watchOS updates are in beta.

Macs and Memory

The memory crunch continues. Apple has been testing Chinese CXMT memory chips in iPhones and Mac Books, as confirmed by multiple reports. Supplier SK hynix is making a massive $38B bet on AI memory, but that won't cut iPhone prices. On the bright side, B&H is blowing out the M4 15-inch MacBook Air for $1,279. OLED iMacs are now predicted for 2029 with a five-layer panel to fight burn-in. The A16 iPad hit its best price since June's hike at $399 on Amazon. Apple's Mac shipments grew as the broader PC market declined, boosting enterprise prospects.

Software and Services

iOS 27 is in beta and might be the easiest to forget about, but it includes a long-awaited fix for Wi-Fi to cellular lag. Meanwhile, iOS 26 just got its first jailbreak via Dopamine after 326 days. Apple briefly published a support guide for using Alibaba's Qwen AI with Siri in China, raising privacy questions; the guide was quickly pulled but reconfirmed by another source. A detailed guide also appeared but was removed. WhatsApp is bringing parent-managed accounts to iPhone. ChatGPT stickers may soon export to WhatsApp. Apple has abandoned Cinematic mode, which one writer calls a mistake. The Eve Weather sensor is a must-have for Home Kit automations. OpenAI delayed its Astra model over hacking concerns. Claude Code now supports cross-session messaging on mac OS.

Apple TV+ and Content

Ted Lasso is back with a clever new commercial for season four. James Marsden was confirmed for a third Apple TV+ project with "Bad News Dads." Apple also announced that live Immersive Video MLB games will stream on Vision Pro. The Sunday Reboot column covers AI device worries and Ted Lasso cheapness.

Other News

Apple considered but scrapped a "white-glove" iPhone Upgrade feature that would ship pre-set leased iPhones. A similar report confirms the idea was dropped. The Ohsnap MCON modular controller transforms an iPhone into a game console. BBEdit remains a Mac text editor legend after 34 years. Apple flagged discovery delays in its lawsuit against Jon Prosser. CarPlay connection issues may be caused by radio interference. Three major automakers—Tesla, Rivian, and GM—still don't support CarPlay. The crime blotter covers a Miami Apple Store theft and Anthony Fauci's iPhone. A feature request calls for an end to the guessing game with iPhone app settings. Finally, the 9to5Mac Daily podcast recaps August 7 stories, and Overtime 076 discusses native retro games on iPhone, while Pocket Jam helps learn songs.