Apple News 3 Days

Last updated: June 28, 2026, 8:30 PM ET

Apple Ecosystem & Product Updates

Apple is reportedly implementing significant price increases across a broad range of its products, with some items seeing hikes of 10–20 percent and select devices experiencing as much as a 50 percent jump massive price hikes. This move follows a warning from CEO Tim Cook about impending price adjustments price rises. In anticipation of future hardware, Apple is petitioning the U.S. administration to permit the purchase of Mac RAM from a Chinese supplier that is currently blacklisted, aiming to mitigate rising costs buy RAM. Leaks suggest the 2027 iPhone 18 and iPhone 18e models will feature 9GB of DRAM, an upgrade from the current 8GB, and will be powered by the A20 chip 9GB RAM. Rumors also persist about an "iRing" device that could compete with products like the Oura Ring and Samsung Galaxy Ring smart ring.

iOS 27 & Software Enhancements

The upcoming iOS 27 is poised to simplify the Shortcuts app, making it more accessible to casual users shortcuts app. This update is also expected to introduce new features to the Photos app that seem particularly suited for the rumored "Home Pad" device new Photos features. Developers are also gaining new tools, as Apple has integrated Google Gemini as a third coding assistant into the Xcode 26.6 update Gemini coding assistant. Early testing of the iOS 27 beta reveals over 200 new features, with a select ten highlighted as favorites, including significant advancements in Siri's capabilities Siri AI features. However, not all iPad models will receive the iOS 27 update, with five specific models being left behind iPad models left behind.

Apple Services & Content

Apple TV is offering a promotional free weekend for all its Formula 1 streaming content within the United States, requiring no subscription to access Formula 1 free. Additionally, the second season of "Camp Snoopy" has been released in its entirety on Apple TV Camp Snoopy season 2. In a shift from its recent strategy, Apple has announced its first film of the year will receive a theatrical release, following a year where most of its cinematic releases skipped theaters theatrical release. This comes as the company grapples with AI-generated knockoffs of author Joanna Stern's book appearing on Apple Books AI knockoffs.

Hardware & Accessories

The M5 Max MacBook Pro 16-inch is available with a substantial $850 discount, a deal that coincides with the end of Prime Day sales M5 Max MacBook Pro. Further discounts are available on other MacBook models, including the MacBook Neo, as well as Air Pods Pro, Apple Watch Series, and Air Tag 2 devices Prime Day deals. Apple has also added 2026 Mac models and the Studio Display 2 to its refurbished store, making them available at reduced prices refurbished Macs. The Mag Safe battery pack, reintroduced with the iPhone Air, offers a slim design at $99 but is noted for its limited capacity compared to Qi2 alternatives MagSafe battery pack. A hardware-based clone of the Apple II Plus has been developed, eschewing emulation for a full hardware recreation of the classic computer hardware Apple II clone.

Developer & Enterprise Focus

A new indie app called "Mirage" allows Mac displays to be mirrored on iPhones, iPads, Vision Pro, and other Macs, offering extended screen real estate Mac display mirroring. For IT professionals, a guide is available on creating a mac OS Golden Gate USB installer, useful for system upgrades and troubleshooting mac OS installer drive. The "Apple @ Work" series highlights the advantages of mac OS in enterprise environments, particularly when deploying new PCs mac OS advantages. Separately, Anthropic has received clearance to release its Claude Mythos 5 model to over 100 U.S. institutions following a U.S. government directive that had previously halted its distribution Claude Mythos 5 cleared.

Apple Vision Pro & VR

OpenAI has reportedly hired Paul Meade, a key figure in Apple's Vision Pro and smart glasses development, signaling a significant move in the spatial computing sector OpenAI poaches executive. For existing Apple Vision Pro users, a tool named ALVR enables the streaming of Steam VR games from a Windows PC over Wi-Fi stream VR games.

Home & Smart Home

The Switch Bot Weather Station offers an E-ink display for a calendar and climate dashboard that integrates with Apple Home, a technology Apple has yet to adopt for its own devices E-ink weather station. In smart lock news, Assa Abloy has laid off most of the staff at its Level brand, raising questions about the future support for Apple Home Key-compatible locks, though they are expected to function in the short term Level Lock layoffs.

Security & Crime

Air Pods have played a role in solving recent crimes, including an arrest at an Apple Store and the recovery of a stolen iPhone belonging to a Bangladeshi presenter AirPods solve crimes.

Industry & Market Trends

The Apple community has been impacted by substantial price increases across various products massive price hikes. Ron Johnson, who was instrumental in developing the Apple Store retail experience with Steve Jobs, has broken his silence on the demanding yet productive environment of those early stores Apple Store history. LG's Ultra Fine 6K display is positioned as a premium option for Mac users following Apple's discontinuation of its Pro Display XDR LG UltraFine 6K. Discussions surrounding the iPhone 18 Pro suggest a potential pricing problem that could affect its market reception iPhone 18 Pro pricing.

Philanthropy

Apple is contributing to relief efforts in Venezuela following devastating earthquakes in the region, as announced by CEO Tim Cook donate to relief efforts.