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Apple’s YouTube trailer reveals Vision Pro promotion woes

AppleInsider •
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Apple slipped a 2‑D trailer for its next Immersive Video onto YouTube on Wednesday, bypassing every Apple‑native channel. The clip promotes a short film titled Real Madrid: The Weight of Greatness, slated for full immersive release on May 20. Existing Apple Vision Pro owners can’t view it in‑headset yet, and Apple’s own TV and Spatial Gallery pages remain still silent.

One Vision Pro enthusiast, who uses the headset for focused writing several times a week, notes that the trailer is the only recent Immersive Video he discovered via a third‑party site. With fewer than a dozen titles available two years after launch, the platform’s catalog feels more like a showcase than a service, forcing users to hunt daily outside Apple’s ecosystem.

Apple’s habit of leaking content on external platforms while keeping Vision Pro’s own storefront barren underscores a broader support problem. Without dedicated advertising or clearer app listings, the headset risks currently stagnating until the next hardware refresh, rumored for 2028. As it stands, the May 20 release serves more as a marketing teaser than evidence of a thriving immersive ecosystem.