Google Photos is rolling out a new Me Meme feature in its Create tab, letting users generate personalized memes. You'll upload a clear selfie and choose from pre-made templates or a custom reference. The company states this experimental AI tool is currently available for U.S. users.

Leveraging Google's generative AI, the feature transforms your photo into shareable, humorous images. After generating a meme, you can use a Regenerate button to try again or a compare tool to see the original against the result. Google warns the output might be 'wonky' as it's still experimental.

This update expands the Create tab's capabilities, which debuted last summer with tools like photo-to-video and remix features. It follows Google's broader push to integrate generative AI across its ecosystem, similar to Veo 3 video generation in other apps. The move aims to make creative expression more accessible for casual users.

For consumers, this offers a low-effort way to participate in meme culture using personal photos. Industry-wise, it demonstrates how major tech firms are embedding AI directly into social sharing workflows. Watch for wider rollout and potential template expansions if user engagement proves strong.