Apple has been vocal about extending its Formula One streaming footprint beyond the United States. At the Miami Grand Prix, SVP Eddy Cue told reporters the company sees the U.S. market as a launchpad and hopes to add its global territories once the service proves successful.

Comcast‑owned Sky moved quickly to lock in its F1 rights, extending the United Kingdom deal to 2034 and the Italy agreement to 2032. Reuters reported the renewals cost roughly £1 billion ($1.34 billion), a premium that pushes the expiration of the U.K. contract three years ahead of schedule. Apple will now have to wait years for another opportunity in those markets.

Formula One, owned by Liberty Media, sells broadcast packages country by country rather than as a single global deal. That structure lets a platform win rights in one territory—Apple did in the U.S.—without automatically gaining access elsewhere. Sky’s aggressive renewals could signal other broadcasters tightening control as streaming competition intensifies.

With Sky securing premium contracts through the early 2030s, Apple’s path to a broader F1 presence now hinges on negotiating new deals well after those dates. Until then, the streaming giant remains confined to the American market, while European fans continue to watch the sport through traditional broadcasters.