Apple SVP of Services Eddy Cue addressed the press at the 2026 Miami Grand Prix, hinting at a sequel to the Oscar‑winning F1 film and outlining plans to broaden the company’s streaming footprint in Formula One. The conversation unfolded amid a buzz that Apple is deepening ties with the sport, leveraging its media platform to reach new fans.

Cue also revealed that Apple’s next CEO candidate, John Ternus, is an avid racer who drives a Porsche and competes in amateur events, positioning him as a stronger F1 advocate than Tim Cook. Apple has already invested in Miami with a 3D Apple Maps experience and a site takeover, signaling a strategic push to make the U.S. the launchpad for global streaming rights.

For Apple TV subscribers in the U.S., the race will air on Sunday May 3 at 4 p.m. ET, with qualifying on Saturday May 2. The move underscores Apple's intent to merge sports entertainment with its streaming ecosystem, potentially reshaping how American audiences consume Formula One. The partnership could elevate Apple’s status among sports‑media conglomerates This strategy positions Apple alongside traditional broadcasters.