Apple's global head of sports Jim DeLorenzo wants to transform each Formula 1 race weekend into a week-long viewing experience. This ambitious plan comes as Apple prepares to take over the United States broadcast rights for F1 in 2026. The move follows the company's successful entry into the sport via the upcoming F1 movie, signaling a deeper commitment to motorsport.

The strategy aims to build on the momentum generated by the F1 film, leveraging its narrative to attract a broader audience. By extending coverage beyond the traditional race weekend, Apple hopes to create a more immersive platform for fans. This approach could redefine how sports content is delivered, moving from event-focused broadcasts to sustained engagement.

Industry watchers will be keen to see how Apple's production values and storytelling prowess translate to live racing. The 2026 takeover will test whether a tech giant can reshape a global sport's media landscape. For fans, it promises more content, but the real question is whether this extended format can maintain viewer interest throughout the week.